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MarCom Social Media Work Study

• Work with MarCom social media team on Instagram, curating at least one strong post each week with recent photo galleries/IG trends/national days/etc.

• Campus event coverage via Instagram. Also assisting with photography.

• Create any necessary alt-text for photos and photo galleries.

• Check for MarCom photographer downloads and curate a best folder with alt-text Word document for uploading.

• Create at least one Instagram Highlight and/or TikTok post during the semester.

• Possible Instagram takeovers for student events or a day on campus (using MarCom phone).

• Help with TikTok/Instagram reel creation and posting, including highlighting recent trends.

• Bank photos for social media cover photos, check for events on campus, work with MarCom social team for additional duties, etc.

• Research and determine good social media posts and ideas by looking at similar schools (Jesuit college and universities, other Michigan schools, for example).